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How to Cite an Advertisement From a Magazine


You probably know how to cite basic sources such as books and journals by the time you get to college. Nonetheless, there are less common resources that you may occasionally have to cite as sources of information, such as advertisements from a magazine. Luckily, both the American Psychological Association (APA) and the Modern Language Association (MLA) offer simple guidelines for the proper citation of magazine ads. Be sure to ask your professor which citation style you should follow.

MLA Style

Begin your bibliography entry with the name of the company followed by a period. For example:

Clairol.

List "advertisement" as the type of source. Follow this with a period. For example:

Clairol. Advertisement.

List the name of the magazine in underlined font or in italics. For example:

Clairol. Advertisement. Newsweek

List the date, month and year of publication, followed by a colon. For example:

Clairol. Advertisement. Newsweek 11 May 2003:

Conclude your citation with the page number on which the advertisement appeared, followed by a period. Your finished citation should be arranged as follows:

Clairol. Advertisement. Newsweek 11 May 2003: 22.

Include the name of the company and the page number when citing within the text. For example:

An advertisement from the period suggested that brunettes "are simply better" (Clairol 22).

APA Style

Begin your bibliography entry with the name of the company followed by a period. Place the term "advertisement" in brackets before the period. For example:

Clairol [Advertisement].

List the year and month in parentheses, followed by a period. Place a comma in between the year and month. For example:

Clairol [Advertisement]. (2003, May).

List the title of the magazine in italics, followed by a period. For example:

Clairol [Advertisement]. (2003, May). Newsweek,

List the volume number and issue number. The volume number should be italicized, and the issue number should appear in parentheses. Follow with a comma. For example:

Clairol [Advertisement]. (2003, May). Newsweek, 11(3),

End your citation with the page number followed by a period. For example:

Clairol [Advertisement]. (2003, May). Newsweek, 11(3), 22.

Include the name of the company, year and the page number when citing within the text. Separate these elements with commas. For example:

An advertisement from the period suggested that brunettes "are simply better" (Clairol, 2003, p. 22).

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