How to Write a Newspaper Headline
The one thing that can make or break a newspaper article is the headline. A good newspaper headline is concise, informative and, at times, entertaining. When you write a newspaper headline, your goal is to hook the reader into reading the article. Writing a headline for your article is easy, if you follow these steps.
Reread your article; identify the underlying theme.
Express the theme in an active voice using as few words as possible. Active verbs lend immediacy to a story. If a reader sees a headline written in a passive voice, he or she might glance right over it.
Keep your headline in present tense.
Keep it simple. A headline is a short, direct sentence without extra adjectives or adverbs.
Provide enough information in the headline to give the casual reader an impression of the entire story.
- Don't try to be overly witty.
- Make sure you don't misrepresent the story by choosing a headline that doesn't cover the main subject of your piece.
- Make sure the headline can stand on its own.
- Always lead with the latest information, even if the story happened yesterday. This also lends a sense of immediacy to the story.