How to Write a Restaurant Press Release
You have been hired to write a press release to announce the opening of a new restaurant in town. What makes this place so special? That's what you have to find out, and let your readers know. Here's how to write a press release that will send hungry restaurant reviewers flocking to the place to get a taste of their own.
Write a headline for your press release that will pop out. If readers won't notice the headline and allow it to draw them in, they won't bother reading the rest of your press release. Use words that draw attention, without being corny, and don't be afraid to use puns or be daring. For instance: "NEWEST TAPAS BAR "NAME OF RESTAURANT" TAPPED TO SIZZLE".
Use words that stimulate the appetite--literally! You're writing a press release for a restaurant, so what better way to promote the place than to make potential patrons hungry? For instance: "'NAME OF RESTAURANT' offers melt-in-your-mouth appetizers that satisfy any craving, leaving you wanting more."
Describe some of what you believe will be popular dishes at the restaurant. For instance: "At 'NAME OF RESTAURANT,' enjoy the Hawaiian pizza supreme, topped with a generous mountain of three kinds of ham and fresh pineapple, drizzled with honey teriyaki sauce."
Describe a typical dining experience for the average restaurant-goer. Write about how the dishes are presented, what sides they come with and what appetizers, wines or cocktails go best with them, so that potential customers can imagine what a meal at the restaurant is like from start to finish.
Write about any other aspects of the dining experience at the restaurant that will entice people to want to frequent it for more than just food or drink. For instance, does the place offer live musical entertainment? Does the restaurant offer to host private parties?
Drop any names of celebrities that may have agreed to endorse the restaurant, or even own a stake in it, or have frequented a sister branch, if possible. Even restaurant reviewers are drawn to places with "star quality."
Finally, don't just tell--show them. Provide a photograph- a color one if possible--of some of the most beautiful-looking main courses offered at the restaurant. If restaurant reviewers like what they see, they will be more likely to want to see--and taste--it for themselves.
- Ask the owner of the restaurant to check your press release for you, or at least verify the key facts in it, before releasing it to the press. Nothing says bad business like false advertising.