How to Cite a Flyer in APA
The publication manual of the American Psychological Association, or APA, has clear requirements for all citations. Pamphlets, brochures and flyers can be used as resources, but you need to be careful when using them. These publications are seldom as rigorously prepared as peer-reviewed books and journal articles, so you must keep that in mind as you discuss them in your writing. Citing them in your work, however, is simple; they follow specific guidelines.
Within the text of your paper, the citation for a pamphlet, brochure or flyer goes inside parentheses. Indicate the author's last name or the title of the organization, add a comma and follow with the publication year. For example: (Doe, 2003) or (Organization Name, 2012).
On your reference page, start with the last name of the author, a comma and the author's first initial. End with a period. If no author other than an organization is indicated, list the group's name. Next, write the publication year in parentheses and place a period. If you cannot find a date, put "n.d." for "no date" inside the parentheses. Then use italics to write the name of the article in sentence case, followed by a period. Next, place the word "Brochure" within brackets. This indicates a pamphlet, brochure or flyer. Add another period. Finally, list the publishing location. If this is not given, use "n.c." for "no city." Insert a colon, then the publisher's name; if the source is self-published, use the author's or organization's name. End with a period. For example: Cats and Dogs, Inc. (2001). Why cats and dogs make good companions. [Brochure]. Los Angeles, CA: Cats and Dogs, Inc.
In APA format, the author, date, title and brochure listing remain the same for an electronic version of a pamphlet, brochure or flyer. Instead of publishing information, write "Retrieved from" and list the website's URL. Do not end with a period. For example: The Lunch Group. (2010). Ideas for eating at your desk. [Brochure]. Retrieved from http://fillintheURLhere.
Living in upstate New York, Susan Sherwood is a researcher who has been writing within educational settings for more than 10 years. She has co-authored papers for Horizons Research, Inc. and the Capital Region Science Education Partnership. Sherwood has a Ph.D. in curriculum and instruction from the University at Albany.