How to Write a Quote Lead

Updated July 12, 2018

When you can't get your feature lead right, sometimes you may turn to a quote lead. Quote leads aren't considered the best lead, but at times they can work. The following steps will help you learn how to write a quote lead.

Use a quote lead when you have a great quote that draws the reader in. There are quotes like that out there; you just have to find them and recognize them.

Take some time to look at some expert journalism websites about leads, and find some examples of quote leads that work. This can be helpful to give you a standard to aim for.

Find a quote that leaves a question in the mind of the reader. Use a question quote to make the reader want to read on further to find the answer.

Convey emotion in your quote lead, using quotes that get to the core of a feeling or emotion that you want to build on or work around in your feature.

Practice a cohesive style using a quote that really does tie into your feature story in a very connected way. All the writing of your feature is important, but the lead can make or break your story.

Know the subject of your feature story very well before you begin. Be organized and dig. This is the only way you will be able to work your quotes and your lead in a powerful way.

Revise, revise and revise feature leads. Good leads need to be wrestled to the floor. Finding the right quote and deciding if and how it works will be your challenge if you decide to write a quote lead.

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