Because they help writers connect with their audiences and promote their published works, author pages are an essential component of a writer's marketing efforts. Whether online or in print form, a comprehensive author page should provide information about an author's background, explain how to find published works and provide a phone number or email address for contacting the author.
Be Thorough and Direct
In its simplest form, an author page is essentially a biographical or autobiographical sketch of the author. Include relevant facts about the author's background, including his education and experiences, any books or materials he may have published in the past and excerpts from published works. To help strengthen the bond with readers, you may also wish to share details about the author's personal life, especially if he has written about a topic that was directly influenced by a personal life event.
Once you've written a draft of the author page, decide how and where to publish it. Printed author pages, in the form of a brochure or single sheet of paper, can be useful at trade shows or other marketing events, while web-based author pages help you reach a broader audience and engage with social media. Purchase your own domain name through a domain name registrar or use a free hosting or blogging service. If you're not skilled at publishing websites, find someone who can help you build your site. Include a professional-looking headshot on your page, as well as links to social media profiles. If you establish an online page, keep it fresh with regular updates and posts.