A biography or “bio” is a quick snapshot of a person with facts about who they are and what they do. It usually contains interesting information about their professional experience and background that builds a sense of credibility and expertise. Like a resume, the biography is meant to establish trust in the person it describes, however, its format is less formal. Chances are if you’re an author or regularly participate in speaking opportunities you will need a biography for your company or business website. By following these simple steps, you can easily create your own biography page.
Determine what type of audience you want to attract to your biography page. If you want to engage entrepreneurs, for example, you’ll want to highlight how long you’ve been an entrepreneur yourself and details about what you’ve accomplished with your business.
Open your bio with an attention-grabbing sentence to make your readers want to learn more about you. The general rule of thumb is to use the third person so that it reads “he or she graduated” instead of “I graduated.” The third person invokes a sense of professionalism and credibility.
Add unique details about yourself and use a tone that reflects you or your brand. The bio should also include information about your current job, business or professional experience. Remember to provide publications or presentations you have written, research projects you have been involved in, professional memberships you currently hold and awards, honors or certifications you have earned. The bio should be a few paragraphs long, however, it’s best to keep the content as short as possible to maintain the readers’ interest.
Log into the system you will use to create your biography page. Most programs provide you with an online template to fill in. It will usually ask for your full name, professional title, education, contact information and the content for your bio. Fill in these fields. If there is a space available, include quotes or testimonials from your clients and links to samples or examples of your work.
Choose an appropriate photo of yourself to add to the bio. You should be smiling and dressed professionally. Upload it to complete the biography page.
Make sure that your biography is updated regularly to keep it fresh and reflect new projects or accomplishments. Don’t be afraid to inject some humor into your bio to give readers a little dose of your personality. Humor will humanize you to others.