How to Write a Winning Book Press Release

Updated July 12, 2018
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No matter how great your book is, if people don't know about it, it will never sell. Write a compelling press release aimed at getting potential buyers to notice your book.

Begin your press release with contact information for you, your agent, publisher or public relations firm. Include mail and email addresses, as well as company, personal and cell phone numbers.

Type "FOR IMMEDIATE RELEASE" in bold at the top of the page, followed by the date.

Type and boldface the title of the book in a point size that is at least two points larger than the body of the press release.

Write a dynamic first paragraph designed to hook your reader's attention. Include some brief information about the book or chapter titles. Many booksellers, wholesalers and readers who are in a position to buy your book will determine within the first 10 seconds whether or not to keep reading. Make the first paragraph count!

Organize your thoughts into one or two paragraphs. The entire press release must fit on a single page.

Wrap up the press release with a sentence or two that summarizes your intent and what you want the reader to do.

At the end of the press release, reiterate general information about the book: the title, publisher and where the reader can go for more information about purchasing the book. Direct your reader to a website where he can read excerpts from the book.

On the bottom of the page, center the characters ### to let the reader know this is the end of the press release and there are no further pages.

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  • Write your paragraphs so they are short and direct.
  • Excite the reader and give him reasons he should read your book.
  • Always provide contact information for the author, agent and publisher.


  • Don't leave out the contact information. Bookstore owners are busy people. Don't make them hunt down your telephone number or email address.

Things Needed

  • Publisher, agent or public relations firm
  • Computer
  • Internet access and email

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