When you use material from a commercial in text, include a citation within parentheses. Insert the name of the individual or company that posted the video; for example: (Doe). If you mentioned the poster's name in the text, do not use the parenthetical citation.
Works Cited Page
Include in-text citations on the Works Cited page. Begin with the poster's name, which may be an individual -- last name, comma, first name -- or a company. Add a period. Put the title of the video with a period inside quotation marks. Identify the medium with "Online video clip" without quotation marks. Add a period. Put the name of the site in italics. Add a period. List the publisher of the site, which is also YouTube, a comma, and the day, month and year posted. Add a period. Identify the location with "Web" without quotation marks. Add a period. List the day, month and year you accessed the commercial. For example:
Doe, John. "The Hottest Hot Dogs Ever." Online video clip. YouTube (in italics). YouTube, 3 May 2011. Web. 1 March 2013.