An article's byline generally describes you and your company in a few short sentences. A byline can even attract page visitors to your site, where they may buy your products, try your services or subscribe to your blog. By linking to your site with certain keyword phrases in the article byline, not only will you increase search engine traffic to your site, but you will boost your page rank and increase your search engine rankings, according to Sean Seo, author of the Aussie Internet Marketing Blog. The more search engine visitors you receive, the higher your earning potential.
Write your article byline in third person, rather than first person. Your byline needs to maintain some professionalism to attract potential clients and customers. Even when writing about yourself, always use third person pronouns, including your full name and the name of your company or website to make it easier for people to find you.
Focus your article byline on the reader. A byline is more effective if it captures the readers' interests and not just your own. While your article byline should be about you or your company, relate it to the article being read. Instead of linking to your website's homepage, link to an article on your website that readers can click over to for further information about the topic they are reading.
Describe what your company does, what makes your company stand out and how it relates to the article that visitors are reading. Stay on point. When you mention the name of your company, link over to your site so that visitors can find out more information about your business.
Be specific. Your article byline should include where your company is located, your role in your company and how readers will benefit from your company. If you do not own a company but you are linking over to your website, describe your relationship -- a site owner, contributor or guest writer -- with your website and what readers would find if they visited your site.
Use keyword phrases when linking to websites in your article byline. Research potential keyword phrases that best describe your company on Google's Keyword Tool. If your company sells aquarium filters, examples of keyword phrases you could use are external aquarium filters and aquarium filter systems. By incorporating keyword phrases into your link text, you increase the number of backlinks to your site using that keyword phrase and ultimately increase your search engine rankings. The higher you are in search engines rankings, the more search engine traffic and exposure you will receive.